Core Competencies
Business
Leadership
Technology
Cybersecurity
Strategic Alliances
Professional Experience
Cyber Cluster Global Alliance
President, Provisional Board of Directors
Aug 2026 – Present | Costa Rica
Elected to lead the provisional board of this newly formed federation of national cybersecurity clusters, founded with Costa Rica and Dominican Republic cluster leadership and multilateral partners, with additional country clusters (e.g., Ecuador) in formation; leading its core mission to export and replicate Costa Rica's cluster model to help other countries mature and consolidate their cybersecurity ecosystems.
Board of Directors
Jul 2022 – Present | Costa Rica
- Help shape the strategic roadmap to strengthen industrial competitiveness through digital transformation, sustainable innovation, and economic resilience, serving as a key liaison between the manufacturing and technology sectors.
Country Director, Central America & The Caribbean
Led the strategy and general management of Central America and the Caribbean, including a process to unify both subregions into a single business unit (CCA) — no small task in such a multicultural, multilingual region. During my tenure:
- We delivered five consecutive years of regional growth (~5.5% revenue CAGR) and six consecutive years of sales plan attainment.
- I led the transformation of the sales go-to-market model, moving from an in-country, field-based executive sales structure to a majority virtual sales model, with a significant positive impact on regional OPEX.
- I directed the transformation of the channel ecosystem, from a direct sales model to a distributor-led model, strengthening our ability to scale and reach more markets.
- We built a culture that was recognized as the #1 Great Place to Work in Costa Rica for seven consecutive years, in an operation that today has grown to nearly 500 employees in the country.
Regional Sales Manager
Jan 2013 – Aug 2019 | Central America, The Caribbean and the North of South America
I directed regional sales across Central America, the Andean region (Venezuela, Ecuador, Peru, and Bolivia), and the Caribbean. I led an organizational restructuring focused on Enterprise and public-sector accounts that improved team agility, sales forecast accuracy, and the quality of our relationships with C-suite executives across the region.
Account Manager
Apr 2008 – Jan 2013 | Venezuela
- My career at Cisco began managing strategic accounts in critical industrial sectors in Venezuela — primarily Energy and Telecommunications, with PDVSA and Corpoelec as key clients — delivering mission-critical infrastructure projects in highly complex environments.
Board Member (President / Vice President)
- I led the formalization and strategic planning of Costa Rica's national cybersecurity ecosystem, driving a multisectoral, vendor-agnostic model. We invested heavily in awareness and young-talent development initiatives, along with high-level public-private coordination that today positions Costa Rica as the region's leading cybersecurity hub — the very foundation the Cyber Cluster Global Alliance is now being built on.
Education
MBA, Marketing — Universidad Metropolitana
Venezuela | 2006
A graduate program at UNIMET, one of Venezuela's leading private business schools, focused on developing commercial strategists who understand the modern consumer, build brand value, and translate market insight into measurable, revenue-driving decisions.
Electronic and Computer Engineering — Universidad Yacambú
Venezuela | 2000
An engineering degree combining electronics, telecommunications, and computer systems, training engineers to design, build, and optimize technology systems spanning hardware, software, and network infrastructure.